Coordination of Value Co-Creation Service Networks
Recently, Supply Chain Manangement (SCM) has shifted its focus from “value chains" of B2B transactions and central planning to networks of autonomous economic actors, “adding value” to the goods they produce along the supply chains or supply networks. Coordination mechanisms are based on auctions or distributed bilateral negotiation processes between network nodes with the goal of optimal coordination of the entire network in the sense of a Pareto-efficient use of its resources.
For services, however, network transactions are no longer classic transfers of “goods for money" (purchase), but the customer or its resources become an integral part of the production process and value is generated by complex state changes rather than the creation of new objects.
Though addressed by the debate on “service dominant logic” in marketing or “service oriented architectures” in information systems, a theory of how to coordinate a networked service-oriented "shareconomy” still needs to be developed. CoVaCo will contribute to this by developing appropriate models and mechanisms. Their implementation in software should ultimately help to replicate the success of SCM systems within the service world.