University Priority Areas
In the framework of University Priority Areas growing small scale networks are supported that hold the potential to complement the Technische Universität Kaiserslautern's profile building in the future. The networks obtain support in order to further develop and to acquire third-party funding for research programs.
Ongoing University Priority Areas
Coordination of Value Co-Creation Service Networks
Recently, Supply Chain Manangement (SCM) has shifted its focus from “value chains" of B2B transactions and central planning to networks of autonomous economic actors, “adding value” to the goods they produce along the supply chains or supply networks. Coordination mechanisms are based on auctions or distributed bilateral negotiation processes between network nodes with the goal of optimal coordination of the entire network in the sense of a Pareto-efficient use of its resources.
For services, however, network transactions are no longer classic transfers of “goods for money" (purchase), but the customer or its resources become an integral part of the production process and value is generated by complex state changes rather than the creation of new objects.
Though addressed by the debate on “service dominant logic” in marketing or “service oriented architectures” in information systems, a theory of how to coordinate a networked service-oriented "shareconomy” still needs to be developed. CoVaCo will contribute to this by developing appropriate models and mechanisms. Their implementation in software should ultimately help to replicate the success of SCM systems within the service world.
Region and City
Concepts and strategies for regional development
The members of the Region and City research project, a priority activity of the state, examine current issues in regional development at the community, regional, national, international levels.
The work comprises the analysis and assessment of current economic, environmental, and social developments with relevance for urban planning as presented for example, by demographic change, growing regional competition for business and population migration, the "Asia trend," or climate change.
This research platform serves to promote conceptual-scientific discussion as well as offering practical and policy advice. The aim is to develop concepts, strategies, and management approaches for sound urban development.